Nobody Was Thirsty is a collaborative campaign to benefit the work of Charity:Water. It was created by cult Australian Denim Label, Nobody and Hollywood’s newest iconic venue, Ivan Kane’s Café Was. NEUE worked closely with Wesley Hartwell to design and develop the creative direction of the campaign.

The project will be launched and supported by a global gallery. Potraits of personalities wearing the t-shirts were captured by renowned international photographer Mick Rock (New York), Silver winner of the London Photographic Association Diego Indraccolo and notorious Australian Fashion photographer Christion Blanchard.

The ‘Nobody Was Thirsty’ project is true charity. All of the partners including the stores, designers, featured personalities, photographers and venues, have donated their profits to the cause.