Islandchill water needed to establish their brand presence in australia. NEUE worked closely with the owners to help bring this brand alive via multiple mediums. With FMCG products, there are two distinct audience.First there are the primary consumers and secondly the wholesalers/retailers. We crafted a strategy to enable the brand to be communicated into the two levels. On the consumer level, we needed to communicate the health benefits and the taste clarity of the water. On the second level, we needed to excite the distributors and retailers on this great product and the financial benefits for taking on this product. Dusignbugg used a mix of print, online, tradeshow presence and POS instore to drive the brand message through.