Ingham’ Chef Choice Packaging Design
June 5, 2009 – 2:40 am | No Comment

Inghams approached NEUE to help them launch their new foodservice range of chef choice range. The challenge for the team at NEUE was to create a pack that communicates the essence of the ingham’s brand and to fire up their sales team and customers.

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Ingham’s Chicken Devil’s Fillet Sales Presenter

Submitted by neue on June 23, 2009 – 6:09 amNo Comment

DSC_0534KFC

Inghams approached NEUE to assist them in designing a sales presenter for the launch of their new Devil Fillets pieces. First, we got some samples sent to us, and the team at NEUE spent the afternoon taste testing and brainstorming. We all thought the taste was amazing and the hot spices was a highlight. So we wanted to design a presenter to visually display the spicyness of the chicken pieces. We wanted the design to provide the customer with a ‘close up and personal’ view of the chicken pieces…so close that you can taste it. The feedback was great from the sales and marketing department.

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