42Below Vodka Bag Design.
We designed a bag which was made out of 42 Below water billboards. It is the intimate connection and brand following that 42 Below wanted. They wanted the influencial bar tenders to connect with their brand on a personal level and to carry the brand message to their peers. 200 bags were designed and made from 3 billboards. Word spread about the bags, and everyone wanted to get their hands on it. The client was very happy!

